Business Model Canvas
The Canvas
Section titled “The Canvas”Alexander Osterwalder’s framework applied to the EIRL electrician business (IRVE/smart home) on the Côte d’Azur.
1. Customer Segments
Section titled “1. Customer Segments”| Segment | Profile | Potential | Priority |
|---|---|---|---|
| Premium residential | Villas €1.5-3M, French owners | 70% of market | ⭐⭐⭐ |
| Luxury | Villas €3M+, Cap d’Antibes, Mougins | High tickets | ⭐⭐⭐ |
| EN/RU expats | British, Scandinavian, Russian | 25% of luxury | ⭐⭐ |
| Airbnb investors | Seasonal property owners | Recurring | ⭐⭐ |
| Monaco | Ultra-high-end, different jurisdiction | Max budgets | ⭐ (Phase 3) |
2. Value Proposition
Section titled “2. Value Proposition”For luxury clients:
- ✅ A single point of contact for EV + smart home (vs 2-3 contractors)
- ✅ Trilingual (FR/EN/RU) — rare on the market
- ✅ Tech-savvy — understands protocols, not just wiring
- ✅ ADVENIR subsidies managed end-to-end
- ✅ Premium service, not low-cost
Differentiation: No competitor combines IRVE + smart home + trilingualism + tech background for the luxury segment.
3. Distribution Channels
Section titled “3. Distribution Channels”| Channel | Cost | Effectiveness | Phase |
|---|---|---|---|
| Google Ads “EV charging Nice” | €200/month | High | 1 |
| Real estate agency partnerships | 5% commissions | Very high | 2 |
| Interior designer partnerships | Reciprocity | High (luxury) | 2 |
| Tesla/Porsche dealer referrals | Free | Medium | 1 |
| Instagram portfolio | €50/month | Medium-high | 1 |
| Word-of-mouth | Free | The best | 2+ |
4. Customer Relationships
Section titled “4. Customer Relationships”| Type | Description |
|---|---|
| Free consultation | Technical visit + detailed quote with subsidy simulation |
| Personalized follow-up | Single point of contact from quote to delivery |
| Premium after-sales | 24h responsiveness, preventive maintenance |
| Maintenance contracts | Recurring, €800-5,000/year per client |
5. Revenue Streams
Section titled “5. Revenue Streams”| Source | % of Revenue (Year 1) | Margin | Recurrence |
|---|---|---|---|
| EV installation (IRVE) | 45% | 35-45% | One-shot + upsell |
| Smart home | 35% | 40-55% | One-shot + upsell |
| General electrical | 10% | 30-35% | Ad hoc |
| Maintenance contracts | 10% | 60-70% | Recurring |
6. Key Resources
Section titled “6. Key Resources”| Resource | Details |
|---|---|
| Qualifications | TP Electrician + IRVE P1-P2 + KNX + BR/BC |
| Vehicle | Equipped utility van (Kangoo/Berlingo) |
| Tools | Multimeter, clamp meter, testers, standard toolkit |
| Insurance | Decennial liability + Professional liability |
| Reputation | Project portfolio + Google/Instagram reviews |
| Network | Real estate agents, architects, suppliers (Rexel, Sonepar) |
7. Key Activities
Section titled “7. Key Activities”- IRVE installation — wallbox 7-22kW, from quote to Consuel connection
- Smart home integration — KNX, Legrand, Somfy, from design to commissioning
- Administrative management — quotes, invoicing, ADVENIR subsidies, Consuel
- Business development — prospecting, partnerships, Instagram content
- Continuing education — certifications, new technologies
8. Key Partners
Section titled “8. Key Partners”| Partner | Contribution |
|---|---|
| Rexel / Sonepar | Supplies, negotiated prices, supplier credit |
| Schneider / Legrand | Manufacturer training, certification, leads |
| Luxury real estate agencies | Direct access to villa buyers |
| Interior designers | High-end projects, integration from design phase |
| Tesla / Porsche / Mercedes | Referrals to EV buyers |
| QUALIFELEC | Qualification = ADVENIR eligibility |
9. Cost Structure
Section titled “9. Cost Structure”| Category | Annual Amount | % of Revenue |
|---|---|---|
| Materials and supplies | €36,000 | 30% |
| Social contributions (ACRE) | €8,000 | 7% |
| Vehicle + fuel | €10,800 | 9% |
| Insurance | €4,500 | 4% |
| Accountant + legal | €3,000 | 3% |
| Marketing | €3,600 | 3% |
| Continuing education | €2,000 | 2% |
| Depreciation | €5,000 | 4% |
| Other | €2,700 | 2% |
| Total | €75,600 | 63% |